Intergrams Archivear


Vans

Problem:
Current skaters are not aware that the new Vans Pro Classics, although they look like classic Vans, have been redesigned with superior durability and cushioning to address their current performance needs.

Solution:
Show up in surprising ways to make sure that we meet the target audience where they are consuming media, and do it in a way that makes them happy to see us there.

Vans will communicate the benefits of the superior Vans Pro Classic through branded entertainment, just the way the community wants it–irreverent and authentic. 

Pitch Video:



OOH:

Designers: Ender Isin, Jordan Taylor

CW: Brandon Kim